Social Media Hell
2011
Description
A mobile website exposing the seedy underbelly of SXSWi 2011.
Fields
Graphic Design, User Interface Design, Mobile
  • Social Media Hell
    Early explorations
  • For SXSWi 2011, R/GA launched a social mobile web app exposing the seedy underbelly of SXSW. Based around the various circles of Hell, each circle has its own vice and corresponding activity and data visualization. 

    I did three cycles of visual exploration to develop the thematic style and data visualization.
  • Theme #1: Americana
  • Theme #1: Americana
    Landing page and Gluttony map
  • Theme #1: Americana
    Gluttony leaderboard and Treachery slideshow
  • Theme #2: Paper artifacts
  • Theme #2: Paper artifacts
    Landing page and Limbo
    Avatar illustrations by Billy Burkert
  • Theme #2: Paper artifacts
    Debauchery and Lust
  • Theme #3: Post-apocalypse
  • Theme #3: Post-apocalypse
    User dashboard and Limbo
  • Theme #3: Post-apocalypse
    Gluttony and Lust