Social Media Hell
2011
Description
A mobile website exposing the seedy underbelly of SXSWi 2011.
Fields
Graphic Design, User Interface Design, Mobile
- Social Media Hell
Early explorations - For SXSWi 2011, R/GA launched a social mobile web app exposing the seedy underbelly of SXSW. Based around the various circles of Hell, each circle has its own vice and corresponding activity and data visualization.I did three cycles of visual exploration to develop the thematic style and data visualization.
- Theme #1: Americana
Theme #1: Americana
Landing page and Gluttony map
Theme #1: AmericanaGluttony leaderboard and Treachery slideshow- Theme #2: Paper artifacts
Theme #2: Paper artifactsLanding page and LimboAvatar illustrations by Billy Burkert
Theme #2: Paper artifactsDebauchery and Lust- Theme #3: Post-apocalypse
Theme #3: Post-apocalypseUser dashboard and Limbo
Theme #3: Post-apocalypseGluttony and Lust
